Harvey Nichols sale posters

Out of the whole creative review annual 2009 I found myself being constantly drawn too this set of posters no matter how many times i flicked through i found my eye was caught by them every time and there was something that i just found extremely captivating about them and i feel they are one of the best sets of design for advertising i have seen for a while and i think that its the fact that one of the reasons is they are only advertising a clothes store sale and are not part of a huge campaign by a big corporate company they seem like they are more about an idea than how much money has been put into making the most impressive thing ever.



I think that the idea to use manikins is really effective and very different approach because it would have been much easier to hire some models and tell them to look scared, i think they have been really successful to make you feel that the manikins are fearing for there safety from the onslaught of shoppers coming at them because of the careful manipulation of there body's in the way that the poses are not just hiding they actually look like they are terrified and trying to defend themselves, there physical form also looks very human due to the fact that the manikins have some features specially altered like the red dress manikin has an outstretched fingers in a stop hand gesture, i think the fact that they are not human works to make you get the emotion feelings because they have no faces and so rely on body language even more and in these posters it is very strong.

I also think the choice of type holds the posters together well and the choice not to have a slogan or line about how good the sale is and keeping the information minimal makes the image stronger because the info isn't taking anything away from the manikins. the colour scheme is perfect as well by have the dark background with dark takes really makes the bright clothes on the manikins pop out and immediately make the manikin the focal point.