Cinéma vérité

While researching for my viral advert i found that my advert was not looking the way it was supposed to, in my storyboards it was built like an advert to look like a amateur hand held video but with the way i had planned the cuts it was looking more professional than it was supposed to.

So to solve this problem i started looking at types of filming techniques used in films and adverts to make them look like they have been filmed by average people and not been cut together in a editing room so i started looking at films i new about that looked like this, films like "the blaire witch project" and "Cloverfield", films that are supposed to seem like they are being filmed by someone who has been caught up in a huge event or crisis and has filmed it on whatever device they have to hand and document the events that are happening around them.

The Blair witch project,1999

And this is where i found out about cinema verite a term which in french means "cinema of truth" the technique itself is a style of film making in a documentary style, but using staged set ups and and the use of the camera to provoke subjects in a situation with the camera being a character in itself interacting with the environment and people around them and giving a different perspective on there reactions, the techniques also creates more tension in a film because the audience only get the perspective of one camera being held by a character in the film, for example in a film like cloverfield when the monster attacks and characters begin to run chaotically the character with the camera may just run holding the camera so all the audience get is blurred shots of feet and the floor as characters running and no nicely set up shots to show us everything that's going on in the scene and this builds more tension for the the viewer because they are desperate to see what people are running from but cant see anything.

Cloverfield, 2008