The Lick
I found this piece of work which is an advert for a urban music and lifestyle show on MTV base, i noticed this video while looking through the design company mainframe's website and i was instantly drawn to it amongst the many thumbnail images of bright, colorful, busy CGI animations in there portfolio page, the image was a simple very clean black and white frame of the show title, the text that has been created for the advert and conveys the feeling of movement even in a static image, to me what is really interesting is that it seems to have a contrast when you look at it, it looks 3d while also looking flat, the style iscartoony yet sophisticated in design.
The actual animation in the advert is extremely effective is holds its simple look but is very strong, it is made up of different shapes and flowing patterns and line that build up across the white canvas background behind sir trevor nelson who is doing the introduction to what the show is about, the movement of shape has a cath me if you can style in the way that it flows in 2d space branching out from one shape into another and at some point the pattern almost looks like a trail being left by sir trever as he makes his way across the screen.
Another part of the animation that i noticed and i think is a key point in the flow of the design that stands out is when the flow goes from behind sir trevor to infront of him, although they are only three drops of white ink and are very minimal they really stand out it makes the animation seem like its interacting with the characters and not just be a nice pattern that has had a piece of live footage placed on top because that would still look good becasue of the effort put nto the animation but once again like i have noticed in so many other pieces of work its the littl edetails that count.
I found this piece of work which is an advert for a urban music and lifestyle show on MTV base, i noticed this video while looking through the design company mainframe's website and i was instantly drawn to it amongst the many thumbnail images of bright, colorful, busy CGI animations in there portfolio page, the image was a simple very clean black and white frame of the show title, the text that has been created for the advert and conveys the feeling of movement even in a static image, to me what is really interesting is that it seems to have a contrast when you look at it, it looks 3d while also looking flat, the style iscartoony yet sophisticated in design.
The actual animation in the advert is extremely effective is holds its simple look but is very strong, it is made up of different shapes and flowing patterns and line that build up across the white canvas background behind sir trevor nelson who is doing the introduction to what the show is about, the movement of shape has a cath me if you can style in the way that it flows in 2d space branching out from one shape into another and at some point the pattern almost looks like a trail being left by sir trever as he makes his way across the screen.
Another part of the animation that i noticed and i think is a key point in the flow of the design that stands out is when the flow goes from behind sir trevor to infront of him, although they are only three drops of white ink and are very minimal they really stand out it makes the animation seem like its interacting with the characters and not just be a nice pattern that has had a piece of live footage placed on top because that would still look good becasue of the effort put nto the animation but once again like i have noticed in so many other pieces of work its the littl edetails that count.
No comments:
Post a Comment