peugeot 407 advert

The Peugeot 407 created by perfectionists, i recently found myself thinking about this advert whilst trying to think of adverts i had seen on TV that i thought were clever and had something different about them, after having a discussion with friends about adverts.



What i really like about his advert is the way that it makes fun of being a perfectionist and how insane people can go into alterations on a piece of work because of the technology we have to hand, the advert starts of like any other car advert until we here i director call for the action to stop and everything pauses and he asks "what is that on the headlight?" and this is when we see what the advert is about when all the editing software appears on the screen and the screen zooms on on the cars headlight to reveal a small fly which he asks to have removed and so it is deleted out of the shot which in its its self is a humorous poke at the extent of editing because there is no way the fly could have been seen, but then when he asks "whats that in the background?" the camera zooms out for miles into the background to reveal a small carving in a tree which is editing to an insane degree and really emphasizes the fact that you can change just about anything if your that much of a perfectionist even if it makes no difference what so ever and i think this perfectly represents the ideas the car maker was going for, that there car is perfection and has had people like this meticulously scrutinizing every detail and comparing the editing of videos to the design of a car i think is a perfect metaphor.