Tuesday, 7 April 2009

Company Reseach


After making contact with Kieth from storm i started to look more into what kind of work the company does and what types of areas they specialize like websites or television and also to find out who there clients are to get an idea about the size of the company and the people they work with.

What i initially knew about the company was that they specialized in advertising and the ideas behind how to sell a product, and that a major client of theirs are planters peanuts and that they do a lot of campaigns for them and created the big D nuts campaigns were each selection of the product for sale in a pub or shop come with a different model on the packaging which is a very well known campaign.

Other than product advertisements they make leaflets and brochures for holidays and adventure activities like "ride the alps", the leaflet styles are simple and clean and generally amke very good use of some very good photography to make something that may not sound particually interesting look like something extremely inviting.Other campaigns are for food products that are all quite similar to planters and big d which i thgought was quite interesting so i am wondering if all the similar companys they are creating work for are recomending them, so this is something i would like to ask, if this is one of the ways they get more clients.The last thing that i have noticed is that the ideas are all strong and always have a strapline that ties up the adverts and campaigns, so i would also like to find out there particular approach to this and how the company works on a brief and around coming up with the designs and ideas.

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