This is the music video for dance by justice, the video was nominated for video of the year at the MTV Europe music awards in 2008. the illustrations were created by french designer "So Me" and directed by french directors Jonas & Francois, who have also done videos for Kanye West and Justin Timberlake.
I didn't actually know about this video for a while and i was only made aware of it after bringing up in conversation with friends how cool some editing was on a skateboarding video that had the justice music track on it, which turned out to be an homage to the justice video by one of the skateboarders on the video who was a fan and so parodied the style of imagery in the video, after finding this out i sat down and watched the justice video for myself and was really blown away by it, i love the simplicity of it in a world of over the top multimillion pound music videos.
i really like the simplicity of just animating illustrations on t shirts as 2 people walk through the club but is all the other details that really make it for example when there are illustrations on the back of one of the shirts the other guy yanks the bottom of the shirt and the illustrations fall off as if shaking a board with magnets attatched to it, and when the girl is walking with keyboard on her shirt it travels across her shirt before eventually falling off and a real keyboard falls to the ground, these touches make it that bit more ifascinating to watch becasue instead of just having a point where you just begin to think its just animations added to look as though they are on the shirts those changes that jump you out of the illustrations and back to live action keep your interest and make you wonder whats going to happen next.
the video is also really original in the way that the illustrations are placed, we see layered imagery alot and cartoons layed over live action to look as though a cartoon character is in the real world but i hav never seen where images are tied into a small specific are for a duration like this is on the shirts and they could have gone all out and gone out of the borders of the shirts but keeping that boundary is what makes it interesting and not over the top.
I didn't actually know about this video for a while and i was only made aware of it after bringing up in conversation with friends how cool some editing was on a skateboarding video that had the justice music track on it, which turned out to be an homage to the justice video by one of the skateboarders on the video who was a fan and so parodied the style of imagery in the video, after finding this out i sat down and watched the justice video for myself and was really blown away by it, i love the simplicity of it in a world of over the top multimillion pound music videos.
i really like the simplicity of just animating illustrations on t shirts as 2 people walk through the club but is all the other details that really make it for example when there are illustrations on the back of one of the shirts the other guy yanks the bottom of the shirt and the illustrations fall off as if shaking a board with magnets attatched to it, and when the girl is walking with keyboard on her shirt it travels across her shirt before eventually falling off and a real keyboard falls to the ground, these touches make it that bit more ifascinating to watch becasue instead of just having a point where you just begin to think its just animations added to look as though they are on the shirts those changes that jump you out of the illustrations and back to live action keep your interest and make you wonder whats going to happen next.
the video is also really original in the way that the illustrations are placed, we see layered imagery alot and cartoons layed over live action to look as though a cartoon character is in the real world but i hav never seen where images are tied into a small specific are for a duration like this is on the shirts and they could have gone all out and gone out of the borders of the shirts but keeping that boundary is what makes it interesting and not over the top.
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