Coca-Cola identity

The coca-cola identity re brand by turner Duckworth of London and San Francisco has the ideas to strip on eof the worlds biggest brands to its core essentials. and i think this is a statement on how company's that have become world recognisable by just a logo are relying to much on how much money they can throw into a project and get the greatest piece of motion graphics imaginable and this project is about finding the true image that is coca cola and what they were all about and how they got where they are today without the money and endless advertising possibilities.
This design it a huge stack of coke bottles with gaps to build the classic coke logo.


I think that what they have created in this campaign is extremely powerful and have captured exactly what coke is about as far as a brand and this is the amazing font and design of there logo along with the classic bottle shape which is something that for a while i would say is something that wasn't a prominent part of coca cola in this country and to me was something that i personally related to holiday as it was the only place i would see the classic bottle and not a can.
I would say that the coca cola logo is possibly the best piece of type design ever created and making it once agaain the most important thing about the design and not just something stuck oin the corner of a over the top piece of cgi and for me personally it works, the first thought when you see this capaign in coke the drink not how impressive what you are watching is and think its a movie trailer and the simplicity of the design are very classy adn represent the style that is represented in the coke logo.

My favourite image from the campaigne is the truck designs, the simple idea of painting a part of the truck to look like a pickup truck dragging a huge bottle of coke whic i think while stil keeping in the minimal clean theme it still coneys both mesages of coke that they are a serious brand with a timeless classic look that dont need to be overly impressive, adn it is also a design that brings a smile to your face and gives the message of happiness and that coca cola bring this happiness even if there dragging it behind a truck.