Wednesday 6 May 2009

nexus productions


Nexus productions are a motion graphics company from London, they work in 3d, 2d live action and even use live puppets in there animations they started work in 1997 when they produced a piece for U2's pop mart tour world tour where they created an animation for the worlds largest tv, since then they have built up a large list of clients including paramount, boddingtons, dream works, ben and jerry's and Honda.


The company works by having a large list of directors, animators and illustrators all under one roof, so they have a extremely wide range of work on offer and this shows that they can take on pretty much any brief that a client has to offer and they dont have the image of a regular company, they have specialists for every medium so its hard to see why any one would go anywhere else because there work is all extremely impressive from the the most minimal piece of flash animation to the biggest cgi piece. on the website there is a very useful feature which is in there work section of the website, instead of having a list of different pieces of work they have a list of the directors and the projects they have worked on so you can narrow down the style of work that is interesting to you by the people that made it.


What i noticed about the work by nexus as a browsed there portfolio was that i had seen nearly everything, all there work seemed to be those adverts that stand out on TV and you remember over any others, my favorite directors from nexus are 'smith & foulkes' they are the big cgi directos on the site there work is always on a huge scale with the most going on in an advert, they dont just create a cgi character and they create a whole world that is perfect down to every detail and has a incredable look to it that imediatly draws you into the world they create, some of there most notable work is the coke adaptation of the hit video game grand theft auto and the honda advert 'hate something' which shows the journey of diesel engines through a dreamlike world to the strangely catchy hate something song.

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