Syrup

After finding the hope.act.change website i found out it had been created by a company called syrup so i decided to do some research into them to see what there other work was like and if it was as successful as that one.

The company are based in New York and Stockholm i had to do some digging to find out about them and who they were because this kind of information wasn't available on there website but when i did eventually find some information that they had written about them selves in a bio, and i can defiantly say that it sounds like a great nice place to work, they describe themselves as ''Our business is not run like an office. Syrup is a live/work loft'' and "We have jam sessions in between brainstorming, soccer games before coming to work, and the best espresso machine money can buy."and this makes the place sound like a lot of fun and a really creative environment and i think this is something you get the feeling of in there website which is a simple flash site with ten thumbnails of work on a background of cartoony drawn items like tennis and football and there is a cool feature that as you scroll to the edges of the screen the website moves with your mouse which has no real purpose but on this site it feels right and it lets you explore all the drawn items on the background.

There work ranges from web design and online campaigns to television advertising and is all very clean and minimal and there is never a screen that feels overpowering or in your face all the information in the work is very subdeued in a well thoguht out and calssy way that doesnt shout at you to look at it it almost is so refined and classy that it expects you to take a closer look, one thing i have noticed about there work is that they have a theme of using shapes such as diamonds and patterns built up in this way especially when creating buttons for a website and i think this looks really good because the buttons dont stand like they sometimes can on a website so do not take away from the page that is often putting emphasis on a photo in the picture. there diamond theme also can be seen in there graphic work in the following photo where the lights have been made into a the distinctive diamond pattern and is definatly a interstign thing to keep running through different campaigns.