I'm a mac

I have always been a huge fan of the mac vs PC viral adverts from apple both the U.S version and U.K version starring David Mitchell and Robert Webb and I have noticed something about these adverts while doing my research into virals and that is that these adverts have sparked of a series of copycat adverts and homages whether there series of just home made by fans putting there own spin on the concept and i have been wondering how has apple done this in these virals what is it about them that makes everyone want to make there own version, even Microsoft themselves launched a advertising campaign titled "I'm a pc" which seems awfully familiar, in which we see lots of people introducing them selves as "a pc" and they explain about all the fun and creative things they do with there pc's adn by hiring a huge list of celebrites and an appearence by bill gates himself to hit back at the macs advert where they poke fun at the pc's lack of creative programs, operating problems and how much better a mac but in a humorous way.



So what is about these adverts that has prompted all these imitations form south park cartoon style versions, " I'm a ps3 and I'm a wii" adn strangest of all a religious adaptation titled "i'm a Christ follower" which copies every detail down to the clothes the two wear in the advert, and the reason they are so successful is that they are exactly what a viral was created to be, a short inexpensive simple video, the fact that they arnt impressive with cgi or camera effects makes them extremely personable the fact that they look like something anyone can make with whatever equipment they have to hand just pick up a video camera and go, and that is why they work and this is what makes a succesful viral is that its not a huge budget video that when people watch it they might be put of by the over the top thing that they are watching, so the trick seem sot be to make the viral something that the viwere can assosiate with and not have a warning or message thrown at them in huge red flashing letters.