Hope Act Change

www.hopeactchange.com

While reading creative review i found out about this website created by the company syrup,the website is a political one around the election of barrack Obama and the theme of change peoples belief that he will change the world and the idea of Hope.Act.Change. is a community of people empowering one another to create positive change in the world.
Now it is not the actual message of the site or what it is about that drew me too it as i cant really say i am one to follow everything about world politics it is the piece of video that the site is creating and the idea behind how it works and its representation of the sites ideals.

What the site is building is a incredible music video, and it gets stronger as more people become a part of it and it actually incorporates the people into it backing up the idea of people coming together and supporting them are recognised as an integral part of the bigger picture. when you join the site to show your support you add a photo of yourself with your name and where you are from, and this picture is added to a huge mosaic of the people at the forefront of this change for example Barack Obama from the magazine all i saw was stills and this still looked amazing and the idea of it building as more people join really intrigued me, but when i got to the site i was really blown away by the fact that the Mosaic pictures are actually moving image to accompany a specially created music track by 'will i am' and what is a very effective touch to the video is that when you hover over the video and hit a thumbnail it gets enlarged so you can see the person making up that part of the picture and i think this really does give a feeling of community and that you are apart of something your not just a name on a list it makes you feel like you are apart of change and this is why i think the website has been such a success.