Nike photid

Nike photid is the latest mobile phone based piece of design for creative culture addicts, the idea is that your out and about and see a colour scheme you like any where where its a piece of graffiti on a wall or a poster on a bus stop and you might just happen to think "that would be a really cool colour way for a pair of shoes" but how do you find those colours again?, well now with nike photoid all you have to go is take a photo of the colours and send it too your countrys special number and you will recieve a reply with your custom colour matched nike and a code to enter online so you can buy them.



I think that the idea is great and it might even be abit late arriving with the idea of colour matching sice we have been able to do it with paint and kitchen furniture colours for a while now and this makes it accesable to everyone, the idea really makes nikes custom shoes that have been around for a while more well known, and it makes it accessible the idea of custom shoes by word of mouth sounds very expensive and so utilizing mobile phones makes peopel realize its not at out of reach as they thoght because its been aimed at people with phones which is almost everybody now, the advert isnt aimed as celebrity's who can take a pile of fabrics into a shop and leave with a pair of overpriced shoes it is universal and so doesnt alienate people.

I also think the advert is very effective the beat boxing soundtrack adds to the customizing image and it gives the feeling of that anyone can do it to and makes you think "i could do that" and this feel is shown in the demonstration of how it works it just looks the easiest thing in the world to do they don't try to make the process more impressive than it actual is the just keep the feeling that its something quite special that you can have a pair of one of shoes but that it is for everyone not just people who can afford it, because the last thing you want to do it create a hugely sort after product that everyone can have and then give peopel the impressionthat it's out of there reach with the way you advertise it.