nike sb Chalk

I found this on youtube while just searching for skateboarding videos, it is to promote themselves as a company that is new to the skateboarding world, but with this being nike and the huge brand the already are outside skateboarding they have had no trouble in paying for a very well designed and creative advert and also being able to afford paul rodriguez who is one of the best skateboarders in the world to be in there advert helps too.

Nike SB chalk
Uploaded by omerone -

The advertisement was created by wieden and kennedy who are an independant creative advertising agancy responsible for nikes biggest campaigns, the advert is quite simple we have a birdseye view of a road and skateboarder comes into shot and draws the outline of stairs on the road and then goes of screen only to reapear riding the chalk line and kickflips the stairs and rides out of shot and then reappears skating on the road as normal again.

What i like abou this is not really the concept because while it is clever you see it coming straight away so theres no real surprise to it but what is good about it is that there are endless possibilities for a series of similar adverts, what i think is the most effective feature of the advert is the feeling it gives of, first i really like the look of the street it is filmed on, the colour is very subdued with a monochromatic colour scheme that is nicely lit to give a calm , quiet look and this works really well with the fact there is no music and only the sound of a skateboard rolling and the chalk line being drawn and i feel that the sounds are quite soothing against this look the advert has, at the end of the advert when the skateboarder comes back into shot i think that the way he travels ties up the advert well because of the fact he doesnt go end to and in a straight line he takes a smooth mellow turn to go around the chalk staris and i just feel liek this oiece of movement emphasises a calm feeling once again.

Overall i think the advert is very well done and has a really classy feel to it by not doing the obvious of playing some rock music having huge amounts of action adn throwing big logos everywhere.