Fingerindustries

Fingerindustrys are a animation and illustration company from Sheffield, they work in a wide range of mediums including editorial work, character design, concept design for TV and art direction to name a few, there work is quite well know as they have clients such as the guardian, royal bank of Scotland and Lloyd's tsb, they pride themselves on being distinctive, original and useful which looking through there portfolio and recognising there work from television they certainly are.

The most recognisable characteristic of there work is there character design in 3d, most notably the beautiful Lloyd's tsb adverts that feature the strange characters and the fantastic world they live in, there other design work is very similar there designs all have a strange take on reality, the characters they create all are recognisable as humans but they have strange features notably the long noses and they look like something out of a story book or something from doctor Seuss and this is what i really like about the work, there take on reality and twisting it into something that looks like a wild dream of a child much like Tim Burton's nightmare before Christmas featuring wonderful characters that can be terrifying in there own right depending on how a story is told.



Another thing i really liked about the company was there website which is an interactive flash site that takes you on a little journey through a stylized cartoon world with little interactive characters that can be clicked to make them animate as you go from page to page, and this works really well to get more of an insight to what kind of company they are because they have not put together a generic website to hold there work they have made it personal to the company's style and it gives the message of fun, creativity and that they do things a Little differently and see the worked in a different way and there website puts this message across just as strong as there animations do.