Ray-ban viral advert

Catch

While doing research for my viral idea for pro-tec safety equipment so i decided to look online into successful viral adverts to find out more about them and how company's use them, while doing this i came across a list of the ten best Internet virals that someone had put together and this list included a video that i somehow had never seen but 2.7 million other people had and this lead me too a video on YouTube titled "guy catches glasses with face" and this is the viral for Ry-Ban sunglasses and i absolutely loved the video, it consists of two guys playing catch using a pair of sunglasses and only their faces in a series of bizarre situations for example one guy throws the sunglasses down of a roof and the other guy catches them on his face in a kind of sport.
As the advert goes on the situations in the game the two play get even more impossible whereas the first few look as though they could have been done in about 100 tries but you still know there fake but the video is so intriguing to watch that even on the most insane throw where one guy drives past in a car and the other guys throws the glasses through the window onto his face which is impossible you forget that its fake and are just amazed and this is what works well about the advert its a original take on the many faked basketball and football trick shot videos.

One thing i noticed about the the viral is that there is no in your face strap or logo to say ray-ban or to ruin the illusion that someone has gone to the trouble to make this and that its just an advertisement, until i did more research into the company and i found out ray-bans company slogan of "never-hide" and i noticed that it is written in dust on the car window in the end shot which i hadn't noticed first time because i read it but didn't know it had anything to do with the company, and i really like this idea of putting logos and slogans in other advert instead of just adding them later.