Honda advert

Let it shine

Honda Insight - Let It Shine from Honda on Vimeo.

I recently came across this advert from Honda who are constantly innovative with there add campaigns and once again it is the same high standard and quality we have come to expect from Honda whether its a elaborate domino effect sequence of car parts or a amazing cgi animation with a catchy tune.
The advert is a part of Honda's going green initiative and this advert is for there latest hybrid car and was created by the company Wieden+Kennedy, the idea is that we see an animation that is showing the good in everyone, and we are supposed to be seeing feel good images, now what is amazing about this advert is the way it has been made, what we see is a series of moving images that are constantly changing and animating and seem to be made by either a car fully set up series of lights and l.e.d's or possibly made in a program such as after effects, but actually what you are looking at is hundreds of cars carefully lined up in a grid pattern that have been set up so that that each cars headlights can be individually flashed from a computer that is 60ft in the air with a camera mounted to it and the computer has been programed so that the right cars flash at the same time to not only create a static image in the lit and unlit headlights but to flash on and off in sequences to animate the images and i personally think the concept is brilliant, i watched the making of video and they said how it had never been done before, i would have loved to see more into how they programed the computers and the planning of the sequences because to think about how to choreograph something like this is incredible and i would love to know the process for that part of the animation.

The making of:

Honda Insight - The Making of "Let it Shine” from Honda on Vimeo.